Case Study: Mizuno USA achieves automated, integrated event and store marketing with Bullseye Locations

Mizuno USA uses Bullseye to drive event awareness, filter by sport divisions and categories, and register event attendees

Mizuno USA, the U.S. arm of global sports equipment and apparel company Mizuno Corporation, needed a replacement for its store locator to better support location-based consumer marketing — including product category directories, special retail services, and onsite events like Demo and Fitting Days — while automating data updates and simplifying administration. They engaged Bullseye Locations to provide a solution using Bullseye Store Locator and Bullseye Event Registration to meet these needs.

Bullseye Locations implemented a complete, integrated system with scheduled XML imports from Mizuno’s CRM, automatic mapping of sport divisions, product categories and special features to Bullseye attributes, a custom-skinned locator and event interfaces, and integrated event registration that captures leads and builds rosters. The result is a nearly hands-free platform with daily data synchronization, searchable locations and events by geography/product/service, event banners in dealer search results, and direct event signup; Mizuno USA now handles a substantial number of location searches daily and has begun receiving event registrations with growth expected.

Mizuno USA

Sarah Foster

Marketing Technology Manager