Case Study: Gaspari Nutrition drives in-store traffic and event attendance with Bullseye Locations

Gaspari Nutrition drives 40,000 targeted emails and 20–100 event attendees with Bullseye Locations

Gaspari Nutrition, a sports nutrition company, faced a challenge promoting its growing fitness roadshow. With over 40 events per month, they struggled to efficiently coordinate local marketing and drive attendance, as they could not track the ROI of their traditional ads and relied too heavily on store managers. They turned to vendor Bullseye Locations to find a solution using its location-based tools.

Bullseye Locations implemented a Local Event Management System that used its Salesforce integration to send targeted promotional emails based on a customer's proximity to an event. This solution had an immediate and measurable impact. In the first month, Bullseye helped send over 40,000 geographically targeted emails, which increased event attendance from just a few people to between 20 and 100 attendees per event.

Gaspari Nutrition