Case Study: National Infusion Center Association achieves a searchable, scalable WordPress infusion-center directory and automated lead management with Bullseye Locations

Bullseye worked with the National Infusion Center to create a custom WordPress plugin for both members and patients

The National Infusion Center Association (NICA), a nonprofit membership organization for office-based infusion treatment centers, needed a sophisticated online directory to help patients, caregivers and medical professionals find appropriate member centers. They required rich, searchable location data, advanced filtering, detailed location pages, a trackable contact/lead mechanism with reporting, and self-service sign-up and listing management — all integrated into their WordPress site and with a third‑party paid membership plug‑in. To address this, NICA selected Bullseye Locations and its cloud-based store locator software and Lead Manager.

Bullseye Locations implemented a cloud-based store locator with unlimited custom location attributes, its Lead Manager for contact tracking and reporting, and a custom WordPress plug-in built on Bullseye’s REST API to handle front-end searches, individual location pages, lead workflows, member sign-ups, and integration with the paid membership plug‑in. The integrated solution records and emails leads, supports member-managed listings, and differentiates features by membership tier. Bullseye Locations’ implementation launched in June 2016 with over 160 infusion centers listed and NICA projected growth to over 500 member locations by mid‑2017.

National Infusion Center Association