Case Study: The Conexus Group achieves reliable candidate re-engagement with Bullhorn Herefish

With Herefish, Conexus Automates Engagement to Create a Reliable Source of Candidates

The Conexus Group was struggling with an outdated database full of long-forgotten candidates, making it difficult for recruiters to place talent efficiently and causing new applicants to be lost. Bullhorn’s Herefish recruitment marketing automation tool was chosen to help re-engage candidates and restore the database as a reliable source of quality talent.

Bullhorn implemented Herefish to automatically communicate with candidates, clean up data, trigger reminders, and capture new leads. The results were strong: lapsed-candidate emails achieved a 10% response rate, generating hundreds of interactions each month with zero recruiter effort, and one new-lead campaign reached a 97% success rate in its first month.

The Conexus Group

Will Sawney

Digital Brand Manager