Case Study: Icon Partners achieves streamlined recruitment workflows and improved team collaboration with Bullhorn

Japan Based Recruitment Agency, Icon Partners, Expands Operations with Bullhorn

Icon Partners is a Tokyo-based executive search firm founded in 2006 that specialises in supply chain management placements. As the team grew, their legacy, general-purpose CRM proved ill-suited to recruitment: search functionality was poor, workflows were non-intuitive and consultant productivity suffered, so they needed a recruitment-focused, flexible platform.

After evaluating options, Icon Partners adopted Bullhorn’s cloud recruitment CRM for its usability, customisability and recruitment-specific features (including email integration and custom fields). The change improved internal information sharing and efficiency, delivered greater platform stability (no downtime in recent years), and provided 24/7 APAC support and ongoing updates that have kept the firm confident in the system long-term.

Icon Partners

Jeremy Sanderson

Chief Executive Officer