Case Study: Meridian Technologies, Inc achieves 240% higher candidate response rates and increased submissions with Bullhorn (TextUs integration)

IT Staffing Firm Meridian Technologies Improved Response Rates by 240% and Increased Submissions with TextUs + Bullhorn

Meridian Technologies, an IT staffing firm, relied on recruiters texting candidates from personal phones but couldn’t scale the practice company‑wide. The BYOD and bundled texting options left managers without visibility or analytics, and many recruiters were uncomfortable using personal devices for business outreach.

By implementing TextUs integrated with the Bullhorn ATS, Meridian standardized business texting, logged all messages in candidate records for transparency and quality control, and sped up screening and follow‑up. The change improved team text adoption, boosted submissions and — according to Meridian — lifted response rates by 240% (from about 2/10 via email/voicemail to 48% via text), increasing recruiter efficiency and faster time‑to‑submission.

Meridian Technologies, Inc

Justin Van Tassel

Director of Recruiting, Talent Acquisition, Training & Development