Case Study: Heat Recruitment achieves personalised marketing and stronger contract retention with Bullhorn Automation and Bullhorn Analytics

How Heat Recruitment became Marketing Masters with Bullhorn

Heat Recruitment wanted better control over contract timelines and communications, with no missed follow-ups, so the agency turned to Bullhorn Automation and Bullhorn Analytics. By training consultants and connecting marketing and sales, Heat Recruitment aimed to use real-time data to improve segmentation, client and candidate engagement, and faster responses to market changes.

Bullhorn helped Heat Recruitment deliver more personalized outreach, improve data visibility, and reduce administrative work, supporting contract retention and redeployment. The results included a 60% increase in website traffic and a 20% rise in email automation traffic, while the salary survey campaign also helped generate new client acquisitions and expand business opportunities.

Heat Recruitment

Marcus Granville

Operations Director