Case Study: Soni Resources Group achieves improved candidate experience and increased recruiter productivity with Bullhorn

How Bullhorn Automation Has Helped Soni Resources Group Improve Their Candidate Experience

Soni Resources Group, a US-based professional services recruiter (50–1000 employees), faced heavy administrative workloads, limited visibility into candidate communications, and a need to improve both the candidate and client experience while increasing redeployment and sourcing efficiency.

By implementing Bullhorn Automation—using email campaigns, candidate/job matching, easy-to-build automations, reporting and Marketplace integrations—Soni streamlined processes, reduced manual admin, and kept its database accurate. The firm saw faster placement cycles, lower candidate acquisition costs, 25–50% of placements sourced from its database (38% reported), recruiter productivity gains in the 10–25% range (18% reported), and an 8/10 recommendation score.

Soni Resources Group

Chelsey León

Manager of Information Technology