Case Study: HireMinds achieves 100% social media adoption with Bullhorn Reach (Bullhorn)

Bullhorn Reach Leads HireMinds to 100% Adoption of Social Media

HireMinds is a Boston/Cambridge and San Francisco–based search firm specializing in Marketing & Creative, Technology and Science recruiting. Founder David Hayes wanted to centralize social recruiting and preserve brand consistency, but faced hurdles around change management, infrastructure, internal promotion and a lack of measurement that made adoption of new tools difficult.

Hayes implemented Bullhorn Reach Team as the firm’s social recruiting platform and drove usage with a $50 weekly contest, regular feedback and goal-setting in team meetings, and an 8-week onboarding program focused on social media. Within four weeks of rolling out the tool to 20 users HireMinds achieved 100% adoption, extended its reach to over 21,000 social connections, and gained measurable benefits in marketing, business development, hiring and overall social strategy.

Hireminds

David Hayes

Founder and President