Case Study: Astute People boosts candidate and client engagement with Bullhorn Automation

Astute People reconnects with 2,000+ clients using Bullhorn

Astute People, a UK-based technical recruiting firm, faced significant challenges in becoming GDPR compliant and maintaining structured engagement with its large pool of candidates and clients. The new regulations required a major data cleanup, while the firm's manual processes were causing valuable contacts to be neglected. To solve these problems, Astute People turned to Bullhorn and its automation product.

Bullhorn implemented automated workflows to systematically contact its entire database for GDPR permission and to re-engage lapsed clients and candidates. The solution from Bullhorn achieved full GDPR compliance without the need for additional staff, saving a full salary's worth of costs. It also helped the firm reconnect with over 2,000 clients and dramatically improved candidate engagement, with one automated email campaign achieving a 70% open rate.