Case Study: Tender Greens clarifies its brand and growth strategy with Bulldog Drummond

Tender Greens clarifies brand with Bulldog Drummond through collaborative workshops

Tender Greens, a restaurant chain founded by chefs and a foodie, faced the challenge of better defining its brand to maintain clear focus during expansion and to communicate its unique difference to the world. To address this, they enlisted the help of the vendor Bulldog Drummond for strategy, positioning, and design services.

Bulldog Drummond implemented the solution through collaborative workshops to understand the brand's core, identifying the chefs as the heart of the experience. This led to the "Chef's Kitchen" positioning. Bulldog built out the supporting brand elements, including its foundation, imagery style, and voice guide, and helped clarify audience segments with key messaging. The result was founder alignment, excitement for the brand's purpose, and consistency, which prepared Tender Greens for its next phase of growth.

Tender Greens