Case Study: RGP strengthens talent attraction and retention with Bulldog Drummond’s employer brand

RGP boosts recruiting productivity with Bulldog Drummond

RGP, a global consulting firm, was undergoing a transformation to broaden its services and accelerate growth. To achieve this, it needed to attract and retain more high-quality talent. Bulldog Drummond was hired to modernize RGP's employer brand to help it stand out and provide insight into the employee experience.

Bulldog Drummond developed a new employer brand platform and identity complementary to RGP’s master brand. This included the tagline "Sleeves Up" and provided a foundation for all messaging and campaigns. The result was an increased ability to attract and retain talent, with the client noting a rise in the productivity and efficiency of their recruiting efforts.

RGP