Case Study: Premier Nutrition achieves a unified growth platform with Bulldog Drummond

Premier Nutrition repositions its $1B business with Bulldog Drummond

Premier Nutrition, a house of brands including Premier Protein and PowerBar, faced the challenge of finding a unifying purpose to inspire its employees and guide future growth. To achieve this, they brought in the vendor Bulldog Drummond for its strategy and design services.

Bulldog Drummond helped Premier Nutrition uncover its purpose as "The Good Energy Company." This new brand platform guided business strategy and was operationalized through a new brand identity, office refresh, and a rollout plan called "A Year Of Good Energy." The CEO noted that the work successfully helped drive the company's strategy, culture, marketing, and products.

Premier Nutrition