Case Study: Petco creates a standout natural pet food brand with Bulldog Drummond

Petco grows WholeHearted beyond forecast and budget with Bulldog Drummond

The petco retail chain faced increasing competition from large retailers with successful private-label brands and other specialty pet stores. To differentiate itself, petco identified an opportunity to create its own new natural line of pet food and enlisted Bulldog Drummond to help build the new brand.

Bulldog Drummond developed the connected and compelling WholeHearted brand platform, featuring bold design with real pet stories to stand out on shelves. The brand significantly exceeded financial forecasts and was extended into a full nutrition platform for petco. Bulldog Drummond continued to partner on extensions, including Healthy Benefits, Small Breed, and Limited Ingredient lines, which drove serious consumer adoption, love, and loyalty.

Petco