Case Study: PDQ achieves stronger brand clarity and guest engagement with Bulldog Drummond

PDQ drives significant sales growth with Bulldog Drummond

PDQ, a fast casual restaurant chain dedicated to quality food, faced the challenge of refining and elevating its brand to support its next chapter of growth. They needed a brand-driven restaurant experience that could clearly communicate the promise of their food, service, and values. To address this, they engaged the vendor Bulldog Drummond for services in strategy, identity, and experience design.

Bulldog Drummond implemented a comprehensive solution by uncovering PDQ's core differentiators, which inspired a new brand platform, visual identity, and customer experience. This included a new saucy brand voice, vibrant colors, a custom typeface, and a signature photography style applied across menus, digital platforms, and uniforms. The work by Bulldog Drummond resulted in total brand clarity, which drove significant sales growth and improved guest engagement and brand understanding.

PDQ