Case Study: Nike energizes the Women’s Marathon experience with Bulldog Drummond

Nike’s Women’s Marathon design used for 2 years with Bulldog Drummond

The customer Nike faced the challenge of evolving their Women's Marathon event to better support and understand the female athlete. Vendor Bulldog Drummond was engaged for strategy and design services to take the event to the next level through a female-centric lens.

Bulldog Drummond designed a new theme and experience concept for the marathon. The solution was highly successful, with the San Francisco Landmark Flower design taking over the city, event merchandise selling out on race day, and a Tiffany necklace becoming a favorite replacement for the traditional medal. The design was so effective that Nike used it for the next two years, which was unprecedented in the company's history.

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