Case Study: Nestlé drives innovation growth with Bulldog Drummond

Nestle creates 40+ new concepts in a 2-day innovation summit with Bulldog Drummond

Nestlé faced a disappointing year in sales and sought to revitalize its approach to product development. The company engaged the vendor Bulldog Drummond to design and facilitate a custom two-day innovation summit focused on wellness for over 100 of its innovation leaders.

Bulldog Drummond created "The Innovation Lab," an immersive team-based experience for the summit. The solution emphasized cross-functional ideation and experimentation. As a result, the event brought teams closer together and shifted Nestlé's perspective on innovation. Bulldog Drummond facilitated 12 teams that developed over 40 dimensionalized concepts for commercialization and educated the community on the wellness trend.

Nestle