Case Study: Mattel designs the future of toy shopping with Bulldog Drummond

Mattel develops 3 new retail concepts with Bulldog Drummond

The customer Mattel faced the challenge of understanding the toy shopping experience for moms and kids. They commissioned a research study and needed an innovative process to turn those insights into actionable ideas, so they partnered with vendor Bulldog Drummond for a strategy and design service.

Bulldog Drummond designed a program that helped Mattel's team explore new retail concepts. This work initiated a dialog with retailers about redesigning the toy shopping experience and led to two additional partnerships to further develop future perspectives. The result was the development of new concepts exploring trends like technology and VR to create new-to-world experiences.

Mattel