Case Study: Masterbuilt creates a connected cooking experience with Bulldog Drummond

Masterbuilt drives connected cooking innovation with Bulldog Drummond after 45 years of smoker expertise

The traditional smoker brand Masterbuilt faced the challenge of modernizing its business for future growth. They needed a dynamic e-commerce platform and a way to innovate their products for a more connected cooking experience. To achieve this, they turned to the vendor Bulldog Drummond and its sister company, Envoy, for web and mobile app development and e-commerce platform development.

Bulldog Drummond's solution focused on making the science of smoking simple through technology. They developed a new website and WiFi-connected guided cooking features to enhance the brand experience. The result was an updated digital platform that improved conversion rates for Masterbuilt. The vendor continues to partner with the client to push innovation and develop new product features.

Masterbuilt