Case Study: Lotus Foods doubles revenue and grows its brand with Bulldog Drummond

Lotus Foods doubles revenue with Bulldog Drummond

Lotus Foods, a producer of unique heirloom and organic rice, came to Bulldog Drummond with the challenge of defining and telling their compelling brand story at retail. They needed a clear strategy and packaging system to help them stand out as they prepared to extend their brand into new product categories.

Bulldog Drummond developed a "Rice is Life" strategy and a packaging system that featured the farmers alongside a window to showcase the product. This new look was successfully extended to new categories including Arare Rice Crackers, Pad Thai Noodles, and instant Rice Ramen Noodle Soup Cups. The work helped double the company's revenue and resulted in a continually growing portfolio that exceeds financial expectations.

Lotus Foods