Case Study: Kashi revitalizes its brand and sparks turnaround with Bulldog Drummond

Kashi revives brand direction with Bulldog Drummond in a 3-day summit

The customer, Kashi, a pioneer brand in the natural and organic space, faced a challenge after being integrated into Kellogg's portfolio. The brand had lost its soul and many loyal fans due to issues surrounding GMOs and sourcing practices. The Kashi leadership team brought in vendor Bulldog Drummond to help collaboratively redefine its future.

Bulldog Drummond designed a process that took the Kashi team on a journey back to its roots, culminating in a three-day innovation summit. This work resulted in a clear new brand articulation that propelled Kashi's revitalization and product focus. The foundational work by Bulldog Drummond was essential, forming the basis for the brand's successful repositioning and financial turnaround.

Kashi