Case Study: Jack in the Box transforms a troubled brand with Bulldog Drummond

Jack in the Box turns around a troubled brand with Bulldog Drummond, driving stock price from all-time low to all-time high

Jack in the Box, a regional restaurant chain, faced internal challenges as it shifted from a company-owned to a franchise-centric business model. With sales and operations struggling, marketing was often blamed for these issues. The company's CEO and CMO brought in Bulldog Drummond to help examine the brand and its challenges.

Bulldog Drummond worked collaboratively with the leadership team to craft a new vision, mission, and set of values. This new brand platform was rolled out across the company and its franchisees, ensuring every employee was engaged. Bulldog Drummond helped design a three-year strategy based on this platform, which led to measurable business results, including executive team and franchisee alignment and a complete stock price turnaround from an all-time low to an all-time high.

Jack in the Box