Case Study: Humane Society of the United States defines a clear brand position with Bulldog Drummond

Humane Society raises brand equity with Bulldog Drummond in a short amount of time

The Humane Society of the United States, an organization dedicated to animal welfare, faced the challenge of lacking a clearly defined and ownable brand position. To address this, they engaged Bulldog Drummond for its strategy and development services to help articulate their mission and craft an authentic story.

Bulldog Drummond conducted a competitive review to identify the Humane Society's strengths and goals, then developed a new brand platform. This included a distinctive mission, a compelling story, and a spirited declaration. The results were significant, with follow-up testing showing the new brand raised the organization's brand equity and momentum more than anticipated in a short time. Bulldog Drummond's work successfully rallied both internal staff and external supporters.

Humane Society of the United States