Case Study: Firestone Walker Brewing Company achieves national growth with Bulldog Drummond

Firestone Walker Brewing Company scales from $10M to $100M with Bulldog Drummond

Firestone Walker Brewing Company, a microbrewery based on California's central coast, engaged vendor Bulldog Drummond for strategy and design services. Their challenges were to articulate the soul of their brand to share with a growing fan base and to develop a brand and business strategy capable of supporting a national expansion and a growing product portfolio.

Bulldog Drummond developed the "Passion for the Pale" brand platform, which was inspired by the founders' partnership and focused the company's product development and marketing around Pale Ales. This platform informed all marketing programs, including a distributor sales initiative and various sales tools. As a result, Firestone Walker solidified its position as one of the nation's strongest microbreweries through industry cycles and is on its way to achieving $100 million in sales.

Firestone Walker Brewing Company