Case Study: Diageo launches a top new wine brand with Bulldog Drummond

Diageo launches Stark Raving, a top 10 new brand, with Bulldog Drummond

The customer, Diageo, came to vendor Bulldog Drummond with the challenge of expanding their Rosenblum Cellars wine portfolio to reach Millennial drinkers. They needed to create something entirely different from their existing offerings and gave the creative team full freedom to explore possibilities.

Bulldog Drummond developed the new Stark Raving brand by drawing inspiration from Rosenblum's founder, a passionate vet turned vintner. The solution involved creating a complete brand identity from initial concept to launch, including strategy, design, and packaging. The result was a top-ranked new brand at launch that remains a leading example of innovation in a crowded category.

Diageo