Case Study: Clif Bar & Company launches Clif Kid with Bulldog Drummond

Clif Bar & Company launches Clif Kid nationwide with Bulldog Drummond

Clif Bar & Company, a maker of natural energy bars, faced the challenge of extending its brand to reach the children of its original customers. They partnered with Bulldog Drummond to build knowledge around this new audience and to define a new brand and product line for kids.

Bulldog Drummond conducted in-home research with moms and kids to identify key snacking insights. They held collaborative workshops to frame innovation spaces and develop an initial brand framework. The vendor worked with the Clif Bar team through product naming and package design, resulting in the fully realized Clif Kid line of bars, fruit snacks, and juices. This new category became a sizable and growing part of Clif Bar's business and is now sold in retail outlets across the country.

Clif Bar & Company