Case Study: Bumble Bee drives turnaround growth and brand renewal with Bulldog Drummond

Bumble Bee returns to growth in 12 months with Bulldog Drummond

Bumble Bee, a major seafood company, was facing significant challenges including a lack of strategic direction, a dated brand, declining sales, and internal cultural issues. They engaged the consultancy Bulldog Drummond for assistance with business and brand strategy to help navigate this complex turnaround situation.

Bulldog Drummond implemented a comprehensive strategy that included redefining the corporate vision around "Seafood Love," redesigning the core product brand, and refreshing company values. This work resulted in Bumble Bee delivering its first year of revenue growth and profitability in over five years, alongside a newly engaged team and a clear plan for future innovation.

Bumble Bee