Case Study: Bolthouse Farms ignites a Fresh Revolution with Bulldog Drummond

Bolthouse Farms sells for $1.5B after redefining Fresh Revolution with Bulldog Drummond

Bolthouse Farms, a major carrot farmer and producer of juices and dressings, faced intense competition from large brands and startups. They partnered with Bulldog Drummond to reposition their brand and create a meaningful competitive advantage across all their categories.

Bulldog Drummond developed a new brand strategy by identifying a gap in the grocery experience, positioning Bolthouse Farms as champions of fresh fruits and vegetables. This "Fresh Revolution" strategy included a new product innovation roadmap and mobilized the entire company. The result was significant year-over-year sales growth in each category, leading to a $1.5B acquisition by Campbell's to form a new fresh division.

Bolthouse Farms