Case Study: VOXI reaches 90% of UK 16-24 year-olds with Bulbshare

Voxi by Vodafone Building a community of young creatives to be at the very heart of Voxi by Vodafone's marketing strategy

VOXI by Vodafone wanted to build and activate a brand that would genuinely resonate with 16–24-year-olds across the UK. To do this, it partnered with Bulbshare, using its community platform to help put young creatives at the center of its marketing strategy.

Bulbshare recruited and engaged a diverse community of 200 young creatives, then enabled real-time creation of authentic, audience-validated content that could be distributed across social channels. The campaign delivered strong measurable impact, reaching 90% of UK 16–24-year-olds, generating 43 million views, and producing 650 pieces of community-created content.

VOXI