Case Study: The Big Exchange achieves a smoother finance product launch with Bulbshare

Validating brand activation for one of the world’s most iconic charities

The Big Exchange, part of The Big Issue Group, wanted to validate the launch of a new online finance product by testing the sign-up journey and assessing the appeal of its digital banner ads. Bulbshare supported the brand with insight, ideation and user-testing using a UK youth community, helping them understand how real customers perceived the brand, messaging and user experience.

Bulbshare built a targeted millennial insight community to evaluate campaign creative against key KPIs such as appeal, relevance, uniqueness and clarity, while also recording user journeys through a dummy sign-up process in the Bulbshare app. The result was thousands of youth-focused insights, evidence-based recommendations, user-experience improvements and consumer personas based on attitudinal and behavioural data, helping The Big Exchange steer a successful launch.

The Big Exchange

Melissa Gilmour

Head of Digital Marketing