Case Study: Reckitt Benckiser achieves 16% category RSV growth with Bulbshare

Transforming the in-store experience with Reckitt Benckiser Healthcare performance in Tesco Express was growing but penetration was still low. Reckitt Benckiser UK wanted to overdrive this format

Reckitt Benckiser UK partnered with Bulbshare to tackle low penetration for its healthcare range in Tesco Express, despite growing category performance. Using Bulbshare’s community and customer insights platform, RB aimed to create a customer-led plan to engage Tesco buyers and identify the best in-store executions to drive stronger performance.

Bulbshare built a nationwide community of shoppers to gather real-time in-store insight, including video testimonials from Tesco stores, helping validate ideas for fixture POS and outdoor signage. The findings informed a winter meds season trial and rollout, delivering 16% category RSV growth, Tesco market outperformance, and valuable insight to guide future category development.

Reckitt Benckiser