Case Study: MTV validates its rebrand and brand positioning with Bulbshare

Testing the rebrand Authentic brand insight from youth communities in the UK, Latin America and Europe

Bulbshare worked with MTV, the global youth entertainment brand, as it prepared to test and validate a new look and feel across its international channels. MTV needed authentic audience insight from its core 16-24-year-old viewers in the UK, Europe, and Latin America to ensure its refreshed brand positioning resonated across markets.

Bulbshare recruited 16-24 year olds into a global MTV co-creation community to test brand position, creative collaboration, and future trends. The approach gave MTV validation from its audience, helped identify taste makers and innovators within the community, and embedded an audience-first model into future brand testing work.

MTV