Case Study: Rise Above builds youth resilience with Bulbshare co-creation

Rise above Building resilience in young people through co-creation

Rise Above, a UK government campaign focused on helping 11- to 16-year-olds build emotional resilience, wanted to generate authentic, credible insight and creative content from young people. The team turned to Bulbshare for insight and ideation support to better understand issues such as online bullying, exam stress, and body image, and to help shape the campaign for its youth audience.

Bulbshare enabled Rise Above to co-create content and gather feedback directly from young people for the website and wider campaign. The initiative produced hundreds of content submissions, helped generate over 600,000 in online reach across multiple channels, and supported the identification and segmentation of youth influencers with strong cut-through among the target audience.

Rise Above

Jan Nixon

Senior Marketing Manager