Case Study: The British Council drives Europe-wide product innovation with Bulbshare

Product innovation Transforming product design and build within a global cultural organisation

The British Council, the UK’s international organisation for cultural relations and educational opportunities, wanted to connect more closely with European graduates to develop new digital products and services for graduate audiences. It worked with Bulbshare on an insight and ideation initiative to support product innovation across its portfolio.

Bulbshare helped the British Council launch a graduate innovation lab, bringing together forward-thinking graduates from across Europe to co-create, test, and iterate six educational tech products in six cities across Europe. The result was product betas moving into seed development, Europe-wide product innovation, and a co-creation approach that became part of the organisation’s global planning agenda.

The British Council