Case Study: Prudential Financial transforms customer insight with Bulbshare

How a finance giant connects to its customers Putting customer voice at the heart of operations for a global financial services leader

Prudential Financial, a global financial services leader, needed a faster and more cost-effective way to connect with hard-to-reach, high-net-worth customers in the US and gather insights for content, advertising, and product development. Working with Bulbshare, the company set out to create an always-on online insight community to bring customer voice closer to day-to-day operations.

Bulbshare delivered a 1,000-strong US community of affluent consumers, supported by niche targeting, real-time interactions, and remote virtual workshops for rapid research. The solution generated tens of thousands of consumer interactions, enabling quicker, more cost-effective insight, along with fast-turnaround feedback on creative, brand positioning, and user testing.

Prudential Financial