Case Study: Kiko Milano de-risks global product launches with Bulbshare

De-risking product launch across Italy, France, Hong Kong and the UAE for Italy’s number one makeup brand Building a global insight community of makeup buyers for one of the world’s leading beauty brands

Kiko Milano, Italy’s number one makeup brand, needed to de-risk product launches across Italy, France, Hong Kong, and the UAE by understanding brand perceptions, consumer packaging preferences, and product appeal in different markets. To do this, it worked with Bulbshare using a global insight community for insight, ideation, and user-testing.

Bulbshare built a targeted community of Kiko buyers and other key makeup users across the four markets, giving Kiko ongoing, real-time feedback on pack preference, brand associations, purchase intent, and brand affinity. The solution helped drive brand-direction and launch decisions, supported packaging design innovations through at-scale user-testing, and delivered stronger insight into brand preference across multiple global territories.

Kiko Milano