Case Study: Cornetto achieves youth audience insights and campaign co-creation with Bulbshare

Co-creating campaigns Innovating how one of the world's most well-loved brands connects with its audience

Cornetto, the Unilever ice cream brand, wanted to connect more effectively with youth audiences in Italy to uncover fresh insights and generate campaign ideas. To do this, it worked with Bulbshare using its community insight and ideation platform to engage 16-32 year-olds and co-create ideas around youth culture and brand movements.

Bulbshare helped Cornetto build an ongoing relationship with its Italian community, generating real-time responses to marketing briefs and community-validated campaign ideas that could inform regional and global campaigns. The program achieved a 78% engagement rate, showing strong participation and sustained engagement with the Bulbshare community.

Cornetto

Vittorio Cerulli

Cornetto