Case Study: Change4Life drives healthier family choices with Bulbshare

Building a healthier nation through citizen collaboration Citizen-led insight and content to inform how C4L inspires healthier choices and more active lifestyles across the UK

Change4Life, the UK public health programme focused on helping families make healthier choices and tackle childhood obesity, needed better ways to influence children’s snacking habits. Bulbshare supported the campaign with citizen-led insight and content, helping Change4Life understand what would resonate with families and how to increase awareness and use of its digital resources.

Bulbshare recruited a UK citizen community to generate adaptable, meaningful content and feedback for Change4Life’s healthy-living initiatives. The collaboration delivered over 600 pieces of content and insight per month, plus authentic community validation of government campaigns, apps and initiatives, with hundreds of community ideas used to shape social media strategy and campaigns.

Change4Life