Case Study: BBC Three boosts iPlayer views and creator engagement with Bulbshare

BBC Three Playground Co-creating digital-first content with a community of the UK’s most talented young creatives

BBC Three worked with Bulbshare to help develop digital-first content as the channel moved online. The challenge was to connect BBC Three with its target audience and create content that resonated with the next generation of British creatives and viewers.

Bulbshare recruited and managed an exclusive community of emerging UK creatives to respond to briefs from BBC Three’s marketing and commissioning teams, helping co-create content and insights. The collaboration delivered a 7% increase in iPlayer views, a 92% engagement rate across the community, and ongoing partnerships between BBC and the BBC Playground community.

BBC Three