Case Study: Towergate Insurance achieves 38% organic traffic growth with Builtvisible SEO

Towergate Insurance boosts organic traffic 38% with Builtvisible

Builtvisible was engaged by Towergate Insurance, a major UK insurance broker, to continue building on their sustained year-on-year organic growth momentum. The challenge was to further enhance their SEO performance to increase traffic and lead generation.

The solution implemented by Builtvisible involved a strategic pivot to focus on SEO fundamentals, including technical improvements and content relevancy. This approach, which included expanding product pages, consolidating content, and creating new guide and hero content, resulted in a 38% increase in organic traffic and a 21% rise in lead volume. Builtvisible's efforts also significantly boosted the domain's visibility and conversion rates.

Towergate Insurance