Case Study: Towergate Insurance boosts leads and conversion rate with Builtvisible UX redesign

Towergate Insurance boosts leads by 24.3% with Builtvisible

Builtvisible was engaged by Towergate Insurance, a financial services company, to address a challenge with its website. Despite strong SEO performance, the company's many product-specific enquiry forms had a dated design and usability issues that were causing users to drop off and hurting conversion rates.

The solution from Builtvisible involved a complete redesign of the forms to build user trust and the implementation of live data validation to reduce errors. This resulted in a significant 20.4% increase in conversion rate and a 24.3% surge in leads generated across the site, demonstrating a major commercial impact.

Towergate Insurance