Case Study: Staysure boosts credibility and traffic with Builtvisible

Staysure earns coverage from Daily Mail, Fast Company and Huffington Post with Builtvisible

Staysure, a specialist insurance brand for the over-50s, faced the challenge of gaining market share in a highly competitive industry by creating content for a non-digital native audience. To address this, the vendor Builtvisible was engaged for its SEO and content services.

Builtvisible's solution was to create a nostalgic and environmentally-focused campaign titled "Disappearing World." This approach used stunning visuals and journalistic storytelling to inspire wanderlust and encourage sharing. The results included significant press coverage from authoritative domains like the Daily Mail and Huffington Post, which drove valuable traffic and brand exposure for Staysure.

Staysure