Case Study: Rentokil achieves 544% increase in organic traffic with Builtvisible SEO

Rentokil boosts organic traffic 544% with Builtvisible

Builtvisible partnered with Rentokil, the world's largest commercial pest control company, to address an SEO challenge. Despite being an industry authority, Rentokil was losing valuable organic traffic and site visibility to competitors for key search terms related to rodent control and food safety, primarily due to a lack of high-quality backlinks.

The solution involved Builtvisible creating two targeted link-building campaigns: "Rise of the Rats" and an infographic on product recalls. These engaging content pieces were promoted through outreach to both news and industry publications. This strategy drove a 544% increase in organic traffic, delivering an additional 470,000 sessions and ranking for 2,200 new keywords, which solidified Rentokil's position as a dominant online authority.

Rentokil