Case Study: Met Office achieves 655% traffic increase with Builtvisible's long tail content strategy

Met Office boosts traffic 655% with Builtvisible

The Met Office, the UK's national weather service, faced stiff competition from major publishers for visibility in Google's weather-related search results. To attract a new audience, they partnered with Builtvisible for an SEO-focused content strategy.

Builtvisible implemented a focused long tail content strategy, developing specific information around high-demand queries. This approach resulted in a 655% increase in traffic and a 781% rise in new users within the first three months.

Met Office