Case Study: Met Office boosts social engagement and follower growth with Builtvisible

Met Office boosts social reach with Builtvisible: 1.9 million impressions in 2 weeks

The Met Office, the UK's national weather service, faced increasing online competition and needed to refresh its strategy to grow its digital audience. The vendor Builtvisible was engaged for a digital PR and social strategy project to address this challenge.

Builtvisible conducted an in-depth social research project to analyze the Met Office's audience and their interests. This allowed them to identify key content areas that would resonate with followers. The resulting targeted social strategy led to significant engagement, including 1.9 million tweet impressions and a gain of over 2,400 new followers within a two-week period.

Met Office