Case Study: John Charcol achieves 98% organic traffic growth with Builtvisible SEO

John Charcol drives 98% YOY organic traffic growth with Builtvisible

John Charcol, an independent mortgage broker, faced the challenge of driving more leads and strengthening its brand as a trusted expert amidst heavy competition from aggregator platforms. The company approached Builtvisible to develop a digital strategy to achieve these goals.

Builtvisible implemented an SEO strategy that began with a data-driven audit and removal of 89% of the site's content to eliminate bloat. They improved the remaining content, redesigned page templates, and created new guides to target key customer knowledge gaps. A digital PR campaign was also launched to build links and align the brand with its target demographics. This work resulted in a 14,793% increase in organic sessions within the first two months, a sustained 98% year-over-year growth in organic traffic, and a 30% increase in enquiries for John Charcol.

John Charcol