Case Study: Icelandair inspires Northern Lights travelers with Builtvisible's interactive microsite

Icelandair drives steady relevant traffic with Builtvisible

Icelandair, a leading airline, wanted to showcase the Aurora Borealis to position Iceland as the premier destination for experiencing this natural wonder. The challenge was to create content that would act as a major conversion driver for the airline. Builtvisible was enlisted to produce this piece using their digital PR and SEO services.

Builtvisible's solution was an interactive microsite titled "Discovering the Northern Lights," which allowed users to create their own aurora and learn about the science behind the phenomenon. This content piece drives a steady stream of highly relevant traffic to Icelandair's website and has been translated into multiple languages. The work has helped Icelandair retain its position as a major player in the world travel industry.

Icelandair