Case Study: Icelandair achieves +221% revenue uplift with Builtvisible

Icelandair boosts organic revenue 226% with Builtvisible

Icelandair, a leading Icelandic airline, faced the colossal challenge of preserving its organic search performance and revenue during the COVID-19 pandemic's travel downturn. Their long-term partner, Builtvisible, aimed to safeguard prior investments and build strong foundations for recovery by maximizing visibility through SEO and Digital PR.

Builtvisible implemented a proactive strategy combining on-page optimization at scale and a targeted Digital PR campaign in key markets like the US and UK. The results were award-winning, exceeding forecasts. In the US market, organic revenue jumped +221% (Jan-Aug 2022 vs 2019), with visibility for priority keywords up 39%. In the UK, organic revenue increased by +103%. This surge in visibility and rankings positioned Icelandair for optimal recovery and peak performance.

Icelandair