Case Study: G4S achieves a 312% increase in share of search with Builtvisible

G4S grows share of search 312% with Builtvisible

Builtvisible partnered with G4S, a leading security company, to overhaul the under-optimized web presence for its Cash Solutions arm. The challenge was to revitalize the online offering to better represent its array of cash management and new digital payment products, moving beyond a reliance on branded search traffic.

The solution implemented by Builtvisible involved a three-pronged approach: revitalizing existing content with improved targeting and engaging assets, supporting the launch of the new G4S Pay product with entirely new pages, and sunsetting an old microsite. This data-driven strategy resulted in a massive 312% increase in share of search, moving from 6% to 26%, and saw key priority keywords reach the number one ranking position.

G4S