Case Study: G4S achieves 105% organic traffic growth with Builtvisible's international site migration

G4S boosts organic traffic 105% with Builtvisible

The security company G4S, one of the world's largest private employers, approached Builtvisible with the complex challenge of migrating 102 separate country sites onto a single centralized domain. This large-scale project involved significant platform improvements and a move to HTTPS, with a huge amount of organic traffic at stake.

Builtvisible provided a comprehensive SEO and data solution, meticulously planning the new site structure and URL mapping. They also rebuilt the entire analytics setup into a single, unified framework. The results were significant, including a 105% increase in UK organic traffic and a 359% improvement in site speed. Builtvisible's work successfully opened up a world of new organic opportunities for G4S.

G4S